Booooklab was developed as a sub-brand for a creative photography studio, Sterlab, in Madrid. Although it never fully materialized, the investigative process and identity proposal carefully project its essence, especially through motion.
This service was conceived to offer portraits with a creative touch, focused on actors and artists as the main clients. The main idea that needed to be conveyed was authenticity and versatility, as well as confidence and certainty coming from the photographers.
This identity focuses on relaying a knowledge in the subject matter, an elegant flow to reflect the portrait process and a balance in artistic viewpoint and enough adaptability to serve the needs of the clients.
The photos are used as templates to present the graphic identity, never used in a commercial context.
2025, Madrid