As a print counterpart to the digital web experience of “ENTER”, this collection offers the user a closer look to the different components that makes up the project as well as the research that gives it context.
The risography print is key in giving life to the richness of memory and emotions. The cover, illustrations and cards are all printed using this technique and are meant to connect the user closer to the meaning behind the exercise of processing memories into a dynamic archive.
The book contains the context in which this project was born, research into the technical and design aspects and the brand development, among other parts of the thesis project. The illustrations are the physical manifestation of the memory that is being interpreted, accompanied by the map of emotions. The deck of cards with questions help the user interact in an initial phase and dig deeper in their memory.
Developed for the final project of the Master Beyond Branding in Elisava, this project includes the complete structure of the web flow, visual identity and brand strategy.
2025, Madrid