A brand concept for a non-alcoholic beer for an Argentinian audience. It was ideated for a Aesthetic Languages class in the Master Beyond Branding for Elisava, under the guidance of Amaya Ledesma.
A non-alcoholic beer with an identity of its own, and willing to offer respite for those who wish to continue participating in the social and cultural situations where alcohol is served, nodding with the name to drink another one with no worries: “it’s all good, we got you”. For those who don’t necessarily make all the right and healthy decisions, but at least they do with “No pasa nada”.
Graphic design and brand concept.
2024, Madrid