The institutional design for the city of Taipei is a thesis project developed during my final year in the University of Buenos Aires. Based on a thorough investigation on the city’s culture and context, a visual system was created to reflect Taipei on 4 different levels: brand, operational, cultural, and strategic.
A city in constant growth, its ability to adapt through changes has formed the identity of the city. A place of multicultural encounters, of the modern and traditional coming together with a perpetual energy which moves it forward.
Concept for the visual identity of the city, content election and development and graphic design.
2021, Buenos Aires